Social media marketing's appetite for content is voracious - we're using 100 new farming images and videos per client per year.

Social media is about seeing new things and repeating the use of the same material is no longer marketing reinforcement, it's actually damaging for the brand; content that has been seen before is scrolled past in milliseconds.

Social media marketing is about using creativity to ensure that the brand's marketing messages remain fresh week-in and week-out.

Our Farm Pics resource is an invaluable source for mainly UK farming images - all shot with social media in mind. Start with the right images and creativity becomes turtles all the way down.