Almost exactly conforming to the classic 20:80 Pareto Principle, 79% of farmers’ tweets are supplied by 21% of farmers. just under half of all farmers posting, on average, less than twice a week with some rarely posting.
The chart of individual farmer's Twitter activity as a proportion of the whole shows a remarkable difference between different kinds of Twitter user.
Obviously different Twitter users are getting different things from the social media platform. It would appear that Twitter users can be differentiated. Taking just two groups there are the mini/midi tweeters (under 1000 tweets per year) and the macro-tweeters (over 1000 tweets per year).
The mini/midi tweeters are the norm - as defined by the practice of the majority of 79% which is to tweet between 0 - 999 times per year. For many Twitter would appear to be an 'inbound' activity, well captured in the phrase of the Twitter user who said "I love Twitter but I never tweet". This matches the parallel conventional world of print and broadcast media. Few of us write a letter to the editor or contact a TV or radio programme.
The macro-tweeters - those tweeting over a thousand times a year - would seem to be responding to a new-found freedom created by social media; being able to broadcast and communicate as never before possible. Partly, perhaps, as a purely 'outbound' activity not necessarily with any anticipation of any interaction; and perhaps partly as intended 2-way or small group dialogue but as discussion open to others in the public forum.
To the left, almost a half (47%) tweet less than 100 times a year. To the right, one-in-twelve (8%) tweet over 1000 times per year.
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