Focus on Twitter and reach your key influencers

"Journalists are as good as their sources" runs the saying. If so, then Twitter’s the social media channel that matters for marketing communications professionals.

A key insight into the changed world of professional news-gathering comes from this research by the National University of Ireland.

Benefits of promoted tweets

Journalists and broadcasters are the experts in finding news and information. The Irish journalists' preference for Twitter demonstrates that while Facebook has four times the users worldwide, it's Twitter that is fulfilling the role of being the world's central news distribution channel.

Professional journalists preference for Twitter over Facebook as the best source for information is important knowledge for businesses. Twitter should be the focus channel for marketing communications in agriculture.

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