Social Media Marketing For Agriculture
Training Masterclass

For both new and experienced social media users

Lead by: Peter Gill
Tuesday, 2 October 2018
Jurys Inn Oxford (Satnav: Godstow Road, OX2 8AL)

A one day masterclass for decision-makers and marketing professionals.

The masterclass is a great one day opportunity to learn about maximising the potential for using social media.

Centering on sharing a mix of practical experience gained managing agricultural accounts and research drawn from worldwide monitoring of the developing use of social media by farmers and wider agriculture participants will gain unique insights into social media strategy as well as numerous practical tips and tricks to enhance their social media skills.

Testimonials from earlier Masterclasses:


"Lots to take away"
- Major UK farm distributor


"Extremely useful."
- UK farm standards body


"Excellent, thank you."
National supervisory organisation


"Great masterclass. I see lots of potential"
- Global farm veterinary brand


"Great insights into social media in agriculture"
- Agricultural PR agency


"A really good day, I came away with a much greater understanding of what to do ... and what to avoid!"
- Leading farm machinery parts distributor


"Thank you - a very informative day with lots of ideas"
- Exporting UK machinery manufacturer


"Excellent course by Social:Farmers today, I would really recommend."
- National farm media title


The Masterclass will deliver leading-edge knowledge in effective social media marketing practice across central themes:

  • Successful Social Media Strategies

  • Achieving Reach and Delivery

  • Understanding Engaging Content

  • This is a unique opportunity for managers and hands-on Social Media practitioners needing to understand how to make Social Media Marketing work effectively to meet and exceed their business objectives. The Masterclass is suitable for both experienced and new Social Media users.

    Programme


    Introduction
  • Research findings - how farmers use social media
  • The power of social media for marketing in agriculture
  • Eight ways to have more farmers as followers on both Twitter and Facebook

  • Reaching farmers on social media
  • Facebook, Twitter, Instagram, Snapchat and LinkedIn
  • Forget hashtags. Effective strategy and tactics workshop
  • Social media advertising: the benefits, and the pitfalls to avoid

  • Engagement-winning content
  • Hands-on agricultural content workshop
  • Analysis of engagement-winning content
  • Choosing and using social media tools

  • Maximising the power of social media
  • Running accounts, efficient tracking, and reporting
  • Increasing website traffic and supporting show stands
  • Day's round-up and discussion





  • Peter Gill

    Peter is a thought-provoking and highly engaging speaker with 30 years marketing communications experience with clients including Microsoft, RBS, Aviva, HMRC, eBay, Tesco, AstraZeneca, Procter & Gamble, BP and Farmers Weekly.

    Unique primary qualitative and quantitative research findings are mixed with Social:Farmers practical strategic and tactical experience gained delivering measurably outstanding reach and engagement for agriculture sector clients.

    Mixing in humour and farming anecdotes from his farm background with hands-on day-to-day practical account management experience, the masterclass will cover everything the professional communicator needs to know about social media marketing in agriculture.

    If learning about effective social media marketing in agriculture is important this is a unique one-day opportunity.

    Peter Gill Social:Farmers



    Welcomed to previous Masterclasses

    We have been delighted to welcome a range of businesses large and small to our Masterclasses, these include:



    Registration

    If you would like further information contact us on 01743 352041 or by email at oxford[@]social-farmers.com.