78% Of UK Dairy Farmers Going Online To Research, Source and Buy. (Google's The Most Popular Site.)

Over three-quarters (78%) of UK dairy farmers use the internet to research, source and buy farm inputs and equipment.

92% regularly use an internet search engine, 58% use at least one social media channel, and over half use both Amazon (53%) and ebay (52%).

UK Dairy Farmers Use Of Digital Agriculture and Social Media and Google

Google was the website most frequently used by UK dairy farmers when going online to look for something for the farm - the first choice for 24% of the dairy farmers using online to research, source and buy farm inputs.

Farm needs most likely to be checked out online by UK dairy farmers were spare parts for machinery (65%) and secondhand machinery (63%), followed by new machinery (52%) and miscellaneous farm needs (48%). Somewhat less frequently being shopped for online were feed (25%), fertiliser (23%), and livestock (23%).

38% of those using online to research, source and buy told our interviewers they had made one or more capital farm purchases online. These included: tractors (to £22,000), baler (£11,000), milk tank (£5000), trailers (to £10,000), digger (£3500) and a cow brush (£5000).

Replacement parts (to £4000 for an engine) and a range of various farm consumables had also been sought and bought online by the UK dairy farmers who took part in the Social:Farmers research.



Who Influences the influencers: The top social media shortcut for professional journalists and broadcasters

Social:Farmers Insight: Trend for increasing adoption of social media by farmers in the UK

Top-down or peer-to-peer? The agricultural knowledge transfer model being adopted by farmers on social media